NEW from tenoverten | The Principle Brands

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NEW from tenoverten | The Principle Brands

tenoverten helps customers take care of their nails in a healthier and more natural way. The importance of long-term nail health permeates throughout the brand. tenoverten promises nail care products that are vegan, non-toxic, cruelty-free, beautiful and honest.

Tenoverten presents three new shades to their 8-free nail polish line: $24/each, 15ml, 0.5fl oz.

Hester (canyon clay):

In Persian, the meaning of the name Hester translates to Star or Myrtle leaf, giving it ties to both sky and earth elements. This duality, like Canal, calls up the turning of a new leaf. The name also serves as a nod to the strengthening women’s movement, in association with Hester Prynne from the Scarlet Letter.

Broome (desert taupe):

Broome is a timely reminder to sweep out the old, and the twigs found in the word’s namesake hearken back to its origins of the earth.

Canal (milky hazelnut):

The ultimate connotation of the gritty New York that we all love, Canal also signifies the turning over of a new leaf, as the renowned street is undergoing a renaissance and is now home to many new, refined small businesses.

“Both the deep-rooted earthy tones and the names of this special collection are inspired by elements of strength, renewal, and determination.”

Jaclyn Ferber, Creative Director of tenoverten Polishes

NEW! Non-Toxic Nail Dryer

A safe, healthy answer to quick-dry drops. This formula is vegan and cruelty-free, and features rosemary, which delivers antimicrobial qualities and protects skin from damage caused by the sun and free radicals.

The Nail Dryer’s simple, non-toxic solvent formula draws out the compatible polish solvents in freshly painted nails to the surface, helping them evaporate more quickly and leaving a firm polish surface behind. Nails dry faster and stronger with less risk of smudging.

$24.00 - 15 ml/ 0.50 fl oz.

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