A Message From Our Founder

A Message From Our Founder

As I reflect on 2020, words cannot describe how inspired I have been by all of our partners. The beauty professionals and business owners who weathered the storm, and who survived and thrived by exercising their creativity, strength and resiliency in the face of unprecedented adversities.
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At The Principle Brands, we like to talk about the notion of “Living Beauty.” 
A way of life that evokes emotion, a sense of enjoyment, confidence and feeling inspired. We believe that beauty is basic to humanity. Whether through art, architecture, music, your own personal grooming and the people you share that with, beauty is essential to being human and the enjoyment of life.
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And in our industry, it is the Beauty Professionals that help us get there. They get us ready for our milestones, are there to listen to our stories and personal problems, they uplift us and care for us. They are the “old friend” we may not see for months, but then feel right at home again when we are in their chair, like no time has passed.
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So as we say goodbye to 2020 and embark on a very welcome new year, I want to acknowledge and appreciate the beauty professionals and business owners who, in the face of challenges they never saw coming, kept living beauty for all of us. We see you, we appreciate you and we thank you.

xo Mariam