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Beauty PROfile: Tina Cable | The Principle Brands

Born and raised in Winnipeg, Manitoba. Tina Cable has always been destined for beauty, but she suppressed wanting be an esthetician because at that time it wasn’t considered a professional career. She finished a degree in Biology but couldn’t stop thinking about makeup and was obsessed with learning through YouTube videos and decided to purse what was closest to her heart. Ten Years later, Tina is an accomplished esthetician, makeup artist and beauty influencer with a passion for healthy skin.

Living Beauty Magazine: What is your skin care philosophy?

Tina Cable: My philosophy is to respect the skin. These days consumers are bombarded with products that disrupt the skin barrier, and they are readily available when they shouldn’t be, which in turn causes too many problems. Be gentle and know that too much of anything will not heal you. A simple 3-step routine could be just as effective as one with seven steps using the right products.

LB: What is your treatment philosophy?

T: I take a non-invasive approach but I like to teach my clients what to do at home. I spend a good amount of time listening, talking and explaining to my clients about their skin. Once they have a good grasp then they are able to understand what the products recommended by me will do for them.

LB: What is unique about the people of Winnipeg and especially your clients?

T: We are very simple, busy people, who want to look put together without effort. I am exactly that person but I still want to look fresh, whether it’s just with skincare or minimal makeup. I know everyone says they have the best clientele, but I’m not lying, I have the best clientele. I get to know my clients very well during our first appointment. They trust me and are willing to try whatever it is I have to offer. I understand budgets, and with that, I just want my clients to take care of their skin regardless of what brand they use.

LB: What does anti-aging mean to you?

T: If I can slow down the process with the use of products and treatments I will definitely do it. I encourage this through non-invasive treatments such as red light therapy to increase collagen production, microcurrent to exercise the muscles, and of course my favourite, facial massage. Wrinkles, are not a terrible characteristic to have, as Mark Twain says, “Wrinkles merely indicate where smiles have been.” There are external factors that help but our attitude has a lot to do with our skin health. If your good days outweigh your bad days then your face will definitely show it. Being motivated, focused and having goals in life will allow you to have a youthful aura.

LB: You’ve developed a large following on social media, what advice can you give to other therapists about connecting to others through this medium?

T: Thank you! This has been a process but it is a great marketing tool and a place to learn. I share a lot of my knowledge on Instagram so that clients can get the same results at home. The best advice for therapists is to fully utilize the app. Use stories, feed, live stream and IGTV but the trick is to share YOURSELF. Do not share too much of prettiness because it’s not the entire reality. Being authentic and honest is what I do when I’m on the platform. I’m able to create so many connections with my audience in regards to the looks I’ve created, sharing my family and more.

LB: Why is Biologique Recherche a fit for your practice?

T: It took me eight months to decide if I wanted to bring Biologique Recherche to Winnipeg. My clientele didn’t know a single thing about the line but I was fully committed to it once I did my research. I was looking for a large skincare line that actually changed people’s skin. Most of all, the BR facial is so wonderful. Everyone thinks that massage is just to relax the client or its only meant for the body aches but it’s much more than that. It makes the skin softer and more pliable. It tones muscles and delays skin aging. The manipulations can help deplete excess fluids in the tissues and reduce puffy or sagging areas.

LB: What makes BR unique?

T: I think the biggest difference between Biologique Recherche and other lines is that it offers products for all skin instants. I’ve never found a line that has helped my clients with their rosacea like this. The extensive line also allows you to change your routine according to daily skin changes and needs. I personally find it boring to use the same serum every day so I now have over five quintessential serums to choose from based on how my skin is that morning or night. Oh, and don’t even get me started on the masks. I’m not a mask person but this is the only line that I’ve ever experienced a mask actually doing something to my face long-term! My favourite has to be Masque VIP O2.

LB: What are some great resources for skin care therapists to stay updated on the market?

T: For me, the greatest resource has been instagram. I’ve picked up a few skills from fellow facialists on this platform. I’m not all about the gadgets that are always created each year. In my opinion, hands are the best tool to use during a facial.

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