Your New Hero

Ooh-La-Lash! Volumizing Mascara

All the right kind of drama.

Sensitivity issues are no more with this bestselling tubing mascara from VMV Hypoallergenics. Its fragrance-free, non-smearing formula reduces the risk of irritation for many reasons but a big one is easy removal: it prevents contact with skin (via raccoon eyes) and the need for removers. This mascara dissolves in warm water: a few splashes, a gentle touch and the tubes simply slip off. The non-clumping formula creates a clean, “sealed” tube around each lash. Each application adds a new sleeve, enveloping individual lashes, building a cocoon of beautiful color, and non-smearing volume. $32, 8 mL / 0.27 fl oz