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Quick Question! | The Principle Brands

Q: How do sheet masks work?

Consider sheet masks one of the most effective ways to soak up concentrated beauty benefits. These single-use face masks are typically made of fabric, such as biodegradable cotton, then drenched in serum. And no matter what your skincare need, there’s a sheet mask designed for it. If you’re feeling dry, for instance, the Magicstripes Hyaluronic Intensive Treatment Mask offers deep hydration and improves elasticity. So, how does using a sheet mask differ from applying classic skincare from a bottle? While serums excel at delivering a high dose of active ingredients, they tend to be thin in texture and can evaporate quickly once applied. Sheet masks create a physical barrier, and they’re meant to be worn for about 15 minutes, locking in the serum so your skin can better absorb it. Plus, making extra time for masking and relaxing turns the experience into a spa-at-home ritual.

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