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James Read Tan Edit | The Principle Brands

James Read stripped back the at-home tanning experience by revolutionizing the way we apply his products through innovative formulations and customizable colour. Using coconut extracts, water, and oil combined with good-for-your-skin ingredients, these products will become staples on your top shelf. Easy, sophisticated glow all year round!

 

 

H2O Tan Drops $44.00 – 30ml

Water, Aloe Vera and Hyaluronic Acid work together to create a flawless, glowing complexion without streaks, clogged pores or dryness. 

The high-precision dosage works with any day or night cream to deliver made-to-measure results. Simply add 1, 2 or 3 drops to your moisturizer and apply as your normal skincare routine to see beautiful glowing results. 1-2-3 glow! 

James says: “My H20 Tan Drops have been designed and developed in line with the trend for Cosmetic Water, stepping away from heavy products to create fresh, light, water-based products that will leave your skin hydrated and glowing.”

 

 

 

Coconut Water Tan Mist $40.00 – 200ml

The buildable, nourishing tanning spray is formulated with pure cosmetic grade Coconut Water to hydrate and soften skin, delivering a luxurious gradual golden glow, day by day. The weightless clear formula absorbs in seconds to quickly lock in moisture while essential fatty acids within the natural Coconut Water soothe dry areas and improve the skin’s overall texture and tone. 

James says: “With the trend for natural products growing year on year, I wanted to expand on the natural, water based products in the range with something that had a little twist. Coconut Water Tan is formulated with a base of 100% natural Coconut Water and will hydrate and nourish your skin like no other product.”

 

 

 

Coconut Dry Oil Tan $44.00 – 100ml

The water-to-oil formulation applies to give a luxurious finish and dries in seconds! Created with active anti-pollution ingredients to strengthen and protect skin against the elements, Coconut Dry Oil Tan is high in Vitamin E and Coconut Oil to nourish, regenerate and moisturize skin. Colour lasts up to 5 days. 

James says: “This amazing transforming oil is my most innovative product yet. The formulation is designed to transform on application to a smooth, luxe oil when it hits the skin but dries in seconds like water.”

 

 

 

Body Foundation $22.00 – 100ml

The ultimate non-commitment tan! The silky smooth formula glides onto the skin and dries in seconds giving you an instant, natural tan that won’t come off until you want it to. The water-resistant cream is ideal for topping up a post-holiday glow or filling in tan lines — no stickiness, no transfer, no worries. A perfect partner for achieving flawless, beautiful skin. Universal shade adapts to all skin tones. 

James says: “Body Foundation will give your skin a radiant, natural looking glow and a flawless finish in an instant. Whether you want to cover blemishes or imperfections, need a natural looking instant tan, or simply want to add a gorgeous, healthy looking glow to your natural skin tone.”

 

 

 

Foolproof Bronzing Mousse Face & Body – Dark $32.00 – 100ml

Building on the success of the original Fool Proof Bronzing Mousse, this version is designed to provide a darker, more intense colour; perfect for those looking for a deliciously deep bronzed tan. Infused with skin benefitting Cucumber and Aloe Vera to create a silky smooth texture which ensures your tan lasts longer and fades evenly. 

James says: “This is my deepest, darkest tan yet. If you are looking for that 3 week holiday glow – this is the tan for you.”

 

 

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