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VMV Hypoallergenics | The Principle Brands
VMV Hypoallergenics Mascara
One in four people are allergic to cosmetic ingredients. VMV Hypoallergenics strives to be the safest, most effective beauty and skin care lifestyle brand on the planet, offering products that can be used by anyone. VMV Hypoallergenic’s products are free of the 109 most common allergens, and its cosmetics and skin care are clinically validated to ensure that they will not cause any sensitivity. Founded by dermatologist, Dr. Vernon Verallo-Rowell, VMV uses the highest quality organic virgin coconut oil and its derivatives in most of its products, and is constantly innovating to ensure that consumers get the benefits of high-quality clinical skin and cosmetics without the potential for allergic reactions.

“Prevention is arguably your most powerful tool, and I think it's so underrated. Just like going to the gym and eating healthily is much better than medicating illnesses later on, preventing skin problems is such a better approach than trying to treat ones that have been allowed to become full-blown.”

Laura Verallo de Bertolo,, CEO, VMV Hypoallergenics