Living Beauty

We understand that, just as our looks and routines are ever evolving, beauty is always changing, and that beauty is based on the basic desire to - look and feel - like our best selves.

We live the beauty business, taking inspiration from new products and brands, and the science and innovation that will improve people’s lives.

We discover and distribute unique and influential beauty brands, serving multiple sales channels across North America with a focus on the Canadian market.

We embrace the need to know game-changing breakthroughs and the ingredients that actually work—and we’ll strive to make both accessible to the Canadian customer.

The Canadian customer is discerning, but enthusiastic and curious about beauty; like her, we seek products that work, from professional brands that have both a point of view and a point of difference. Through our curated assortment, we offer the best of beauty from new and established partners, products that will delight the customer and fast become their everyday staples. Learn more about our principles, which guide our approach to beaut.

We offer full service brand representation, including:

  • . Retailer and professional channel partnerships
  • . Sales and education
  • . Marketing and public relations
  • . Importation, fulfillment, cross Canada shipping and storage
  • . Health Canada-regulated warehousing
  • . EDI Complaint